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Secondary Research

Quantitative & Qualitative insight

Secondary Research is conducted by gathering and analyzing data collected as part of a previous primary research study or data collected by the client in the context of commercial operations or by various government agencies.

Examples of data employed in secondary research:

  • Internal Customer satisfaction surveys
  • National statistics gathered from governmental sources on the demographic profile of the population
  • Customer profile from internal data (e.g. from membership cards, data from Customer Relationship Management (CRM) databases)