1. Business Plan Preparation
2. Marketing Plan preparation
3. Implementation and monitoring of
   • Business Plan
   • Marketing Plan

Related Services:

Cash Flow Management Investment Evaluation Break Even Point Analysis 

Feasibility Studies Cost Structure Analysis

Strategic Planning and implementation activities Context

• Define the precise mission of the business

• Assess and prioritize external Opportunities and Threats & Determine and Evaluate Internal Strengths and Weaknesses
  • SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats )
  • PEST analysis (Political, Economic, Social, and Technological analysis)

• Strategic Analysis/Planning
  • Segmentation, Positioning, Marketing Mix
    • (Product/ Price/ Place-Distribution/ Promotion/ People)
  • Market Dynamics and Competitive Strategy
    • Determine Trends
    • By Value, Volume, Packaging, Location, Segment, Product, Product group, Brand, Client, Customer type – channel, Customer Profile, Supplier
    • Projections
    • Competition Analysis
  • Portfolio (Product) Analysis/ Management
  • Sales effectiveness analysis
    • Set Sales team targets, motivating the team to achieve improved results
    • Implementation of control systems to track team performance/ effectiveness
    • Account management instituting and improving customer profitability and long term relationships
    • Pricing policy
    • Communications Strategy
    • Managing Marketing Channels

• Promotional Activities: Design/ Organize/ Monitor/ Evaluate

• Preparation of Business/ Marketing Plans.

• Develop Customer Relationship Management initiatives/ activities

• CRM systems