ServicesUniversal, that is total, fact based solutions for SMEs

Strategic Planning and Implementation Services

  1. Business Plan Preparation
  2. Marketing Plan preparation
  3. Implementation and monitoring of
    • Business Plan
    • Marketing Plan

Related Services:

Cash Flow Management Investment Evaluation Break Even Point Analysis 

Feasibility Studies Cost Structure Analysis

Strategic Planning and implementation activities Context

  • Define the precise mission of the business
  • Assess and prioritize external Opportunities and Threats & Determine and Evaluate Internal Strengths and Weaknesses
    • SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats )
    • PEST analysis (Political, Economic, Social, and Technological analysis)
  • Strategic Analysis/Planning
    • Segmentation, Positioning, Marketing Mix
      • (Product/ Price/ Place-Distribution/ Promotion/ People)
    • Market Dynamics and Competitive Strategy
      • Determine Trends
      • By Value, Volume, Packaging, Location, Segment, Product, Product group, Brand, Client, Customer type – channel, Customer Profile, Supplier
      • Projections
      • Competition Analysis
    • Portfolio (Product) Analysis/ Management
    • Sales effectiveness analysis
      • Set Sales team targets, motivating the team to achieve improved results
      • Implementation of control systems to track team performance/ effectiveness
      • Account management instituting and improving customer profitability and long term relationships
      • Pricing policy
      • Communications Strategy
      • Managing Marketing Channels
  • Promotional Activities: Design/ Organize/ Monitor/ Evaluate
  • Preparation of Business/ Marketing Plans.
  • Develop Customer Relationship Management initiatives/ activities
  • CRM systems