Types of Quantitative research are listed below, with a short summary or example of what each type of research achieves:
- Concept and Product tests
Investigates the appeal of new products or new concepts
- Pricing Research
Specific to determining the optimum price for new or existing products or services
- Promotion research
Tests the effectiveness of a new promotion, or helps to determine the most appropriate promotion to launch
- Place - distribution
Helps to determine the ideal position for a new shop/ outlet etc.
- Segmentation studies
Used for segmenting the population into distinct groups, for more accurate targeting. The segmentation can be in terms of demographics (e.g. age group/ purchasing power/ location), or patterns of behavior (e.g. purchases newspaper every Wednesday/ Shops from specific shops), or even psychographics (e.g. modern person and open to new ideas)
- Usage and Attitude studies
Determine the behavior of consumers with regards to how they use certain products/services, and their attitudes towards these
- Brand Image / Advertising Comprehension / Recall / Awareness
- Customer satisfaction
- Mystery Shopping studies
Examines the effectiveness of a service provided by utilizing the services of a Mystery Shopper