Types of Quantitative research are listed below, with a short summary or example of what each type of research achieves:

• Concept and Product tests
  Investigates the appeal of new products or new concepts

• Pricing Research
  Specific to determining the optimum price for new or existing products or services

• Promotion research
  Tests the effectiveness of a new promotion, or helps to determine the most appropriate promotion to launch

• Place - distribution
  Helps to determine the ideal position for a new shop/ outlet etc.

• Segmentation studies
  Used for segmenting the population into distinct groups, for more accurate targeting. The segmentation can be in terms of demographics (e.g. age group/ purchasing power/ location), or patterns of behavior (e.g. purchases newspaper every Wednesday/ Shops from specific shops), or even psychographics (e.g. modern person and open to new ideas)

• Usage and Attitude studies
  Determine the behavior of consumers with regards to how they use certain products/services, and their attitudes towards these

• Brand Image / Advertising Comprehension / Recall / Awareness

• Customer satisfaction

• Mystery Shopping studies
  Examines the effectiveness of a service provided by utilizing the services of a Mystery Shopper